Rich product supply, outdoor sports consumption stickiness is higher
date:
2022-11-25
Currently, there is a contradiction between supply and demand of outdoor sports products.
Currently, there is a contradiction between supply and demand of outdoor sports products. On the one hand, the supply of outdoor sports products is relatively single, the novelty of the project is not enough, and the appeal of consumers is not strong. On the other hand, against the background of a regular epidemic, outdoor sports such as camping and cycling are hard to find and hard to buy. The Plan grasps the reality basis and people's needs, proposes to optimize the supply of camping products, and promotes the healthy and sustainable development of the camping industry by constructing camping bases, improving supporting facilities, developing new equipment and establishing rules and regulations. This series of measures in line with the international camping industry development law. At the same time, the Plan also puts forward a number of measures such as enriching outdoor fitness and leisure products, improving the quality of outdoor events and festivals, promoting the multi-level, high-level and diversified supply of outdoor sports products, promoting the outdoor sports consumer group to expand to all ages, meeting the participants' demand for immersive experience, and enhancing the viscosity of outdoor sports consumption. In particular, the Plan put forward the outdoor sports events and festival brand cultivation project, through supporting the cultivation of national and local outdoor sports events and festival activities brands, encourage social forces to innovate independent event IP and other measures to attract participants, high-quality development of event economy.
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